Alexei Marcoux — Adventures in the Market for Values

“Adventures in the Market for Values”
Alexei Marcoux, Loyola University Chicago, Quinlan School of Business
October 8, 2013

Some commentators in the business ethics and CSR literatures cheer the emergence of consumers who choose trading partners based upon whether or not those trading partners share one’s ethical/political/religious/social values. I advance a virtue ethics argument against cultivating the disposition to view trade as an opportunity to punish those who don’t share one’s values. I argue that cultivating this disposition is individually imprudent and socially divisive. It is a failure of tolerance – the most important virtue for participants in a liberal social/political/economic order. I argue that the disposition in market participants that Wicksteed calls “nontuism” is tolerance in its commercial form.

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